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Mar 14

GoDaddy Internet Site Builder and Search Engine Optimization? Don’t also Bother!

Whilst the title indicates, this web site post defines our knowledge about GoDaddy Website Builder (no matter its variation – “Personal”, “Business” or “Business Plus”) although we had been wanting to enhance the on-site Search Engine Optimization of a customer. Its function just isn’t to harm GoDaddy’s reputation but instead to simply help small enterprises understand that GoDaddy’s site Builder isn’t the information administration system (CMS) that is right for attaining the salient online existence this is certainly therefore vital for small enterprises’ survival in this age that is highly competitive.

As always, during our analysis that is preliminary of client’s situation, we made a listing of problems that required action. Among others, the robots.txt file was not configured properly, there were two versions of the true webpage plus one would have to be 301-redirected to another, there was clearly no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing into the Bing+ regional listing had been embedded, etc.

We knew that the web site had been hosted on GoDaddy’s web site Builder, which we had no experience with, so our concept would be to attempt to perform the optimizations onto it if unsuccessful – move the web site to WordPress and regular web hosting.

That which we learned is the fact that while being the cheapest method to host an internet site on GoDaddy (that makes it an exceptionally cheap option completely), the internet site Builder didn’t permit you to perform nearly every action that a frequent web hosting will allow you to definitely. GoDaddy promote their device once the smartest choice with their non-technical customers – a very simple https://websitebuilderawards.net tool with 100per cent hassle-free setup and upkeep to give your online business with a comfy fundamental site.

This might be real (the “comfortable basic website” component could be argued), nonetheless it is simply exactly what a WordPress website hosted with regular web web hosting services offers you, too, except WordPress is nowhere near as restricting. The following is my advice to any or all small businesses – don’t get intimidated by exactly exactly exactly how “technically demanding” it really is to create a WordPress website and “undersell” your internet existence to a web page Builder site. Also in the long run if it is a tiny bit more complex to setup and maintain a WordPress site, even if you have to pay someone a few hundred dollars to do so (which is a completely reasonable price for the task), it is worth it. GoDaddy’s Website Builder is too restricting design that is SEO development-wise also when it comes to many modest clients.

Probably the most shocking component about GoDaddy site Builder is you don’t already have usage of the FTP in addition to database. You are able to imagine the capabilities that are limited derive from this kind of limitation. As an example, despite the fact that there clearly was a robots.txt file this is certainly filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they’ve been unchangeable since the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to improve the Robots.txt rules they replied that this is not something they support for us but unfortunately. The consumer rep stated straight that the objective of GoDaddy site Builder would be to assist basic users produce a website that is basic something similar to a company card. So anything “too advanced level” could be impractical to implement – exact exact same applies to our recommendations to 301 redirect among the house pages to the other (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. So essentially the concern that arises is “what can one actually do with GoDaddy Website Builder to make usage of at the very least some SEO that is basic. Well, you are able to nevertheless:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the tags that are heading
  • edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become contained in the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that if you attempt to make usage of Schema.org markup that could be impossible because each time you insert the rule, the attribute that is“itemscope gets stripped away, making the code invalid – one other characteristics stay intact though)

Our Suggestion

That which we proposed to the customer would be to migrate their GoDaddy site Builder built internet site to WordPress so we could implement all our Search Engine Optimization recommendations. The primary concern he previously ended up being that keeping his web site can be incredibly hard for him because he will have to discover ways to handle WordPress. We chose to offer him a free of charge assessment to get their method around WordPress which can be certainly not a great deal more tough to handle than GoDaddy Website Builder.

If you should be your small business owner as they are hunting for a simple way to produce and continue maintaining an online site, we suggest you get web hosting from the well-reputed company and make use of WordPress being a CMS. Like that you will definitely have the ability to completely use Search Engine Optimization best practices without having any limits.

Do you’ve got any experience with GoDaddy Website Builder? Please, comment below!

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